La Squadra

The mobility department of La Squadra ensures designs experiments around decarbonized mobility to respond to the challenges of the ecosystem, particularly in the automobile sector.

Press and media events

Roadshows test drives, closed-room launches

Home trial campaigns ↓

Visibility operations in public spaces, shopping centers, etc.

Trade fairs and mobility ↓

Exclusive resources

An exclusive digital platform for managing local and home tests (Instant Test Drive©)

A network of 300 Geniux experts in the electric and hydrogen mobility ecosystem to convey messages with uniform quality of speech regardless of the event and location

trade fairs
& mobility

La Squadra provides trade show organizers and exhibitors with its unique expertise in trade show operational management, particularly on large-scale test drives (up to 800 per day), an exclusive digital platform (Instant Test Drive ©), and highly skilled Geniux teams.

At the Mondial de l'Auto, the content provided by our teams benefits from exclusive content thanks to the "Knowledge" partnerships established with AVERE and France Hydrogène.

La Squadra is behind the first consumer electric test center at the Mondial de l'Auto in Paris in 2010, and since 2020, we have been partnering with the organizer Hopscotch Congrès and the PFA on the design and implementation of several experiential activations.

Our recent trade fair presences and expertise

● The all-brand passenger car test center at the Mondial de l’Auto

● The Electric and Hydrogen Professional Mobility area of the Mondial de l’Auto

● Creator and operator of the Smart Mobility Show, the first electric and hydrogen experiential show created in Nice

● Drive to Zero Test Center Operator

They trust us

Understanding, integrating their ecosystem, supporting their transformation and creating opportunities within the events / Brand Experience that we design for our clients will be the objectives of our relationship. We put our energy into addressing the challenges by relying on expert profiles according to the type of events. The mobility ecosystem remains our preferred field of expression, but the diversity of our clients also offers us cross-marketing opportunities. Our clients entrust us with value-added event communication campaigns, and with Customer & solutions oriented services.

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experiential
& mobility